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Understanding Ad Viewability : What It Is and How to Improve It

Ad viewability in digital advertising is a high-priority subject matter that is used as a key determinant of how effective a display or video advertisement can be. Then why is ad viewability important to advertisers and publishers? The simple reason is that just because an ad is served does not mean it has been viewed. Consequently, advertisers invest resources in an ad’s high viewability; this is because the performance of their campaigns and their returns (ROI) depend on this aspect. Publishers and advertisers, alike, strive to maximize ad viewability rates so as to improve campaign outcomes. In this article, we shall discuss what ad viewability entails, the importance thereof, as well as practical techniques for its enhancement. What is ad viewability? Ad viewability is the measure by which ads are visible to users on a website. An ad is said to be “viewed” when the majority (50%) of its pixels are visible at least one second for display ads or two seconds for video ads, accor
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What is a Demand-Side Platform (DSP) : A Complete Guide for Publishers

Demand Side Platforms (DSPs) enhance automated ad buying and selling via a centralized platform utilizing real-time bidding (RTB) and algorithm systems. The unique advertisement purchasing process through these platforms makes them superior compared to their competitors since they assure advertisers of premium listings and special deals that enable them to reach the desired audience. In simpler terms, it enhances the accuracy of targeting thus enabling effective media purchases. In this article, we will discuss DSP's, how they work and their significance in the area of programmatic DSP ads. Let’s go! What is a DSP? The best DSP is an advertising framework that enables businesses and their associates to procure from several advertising exchanges in real-time using a bid-based system. Thus, in all cases of marketing through advertisements involving the internet, there can easily be a place of agreement between advertisers and ad networks. How DSPs Fit into Programmatic Adve
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Location: Israel
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Programmatic Advertising : A Comprehensive Guide for Publishers

Programmatic ads have absolutely eased the trading of digital ads to its buyers and sellers, making it incredibly simple. Therefore, it enables advertisers to target exact customers using publishers' different online platforms in order to maximize their profits. This paper analyzes how online programmatic advertisements work, the role played by p rogrammatic advertising in cyberspace, and its future implications on advertising. What is programmatic advertising? They involve the automatic purchasing of digital spaces for advertisements employing the latest technology such as AI (artificial intelligence) and machine learning. In earlier days, the operation of ad buying was manual and cumbersome, which included negotiations as well as turn-taking communications. At present, publishers and advertisers can now talk with programmatic advertising white label platforms in an efficient way for data-driven media buying instead of the previous process that was very cumbersome. Definin
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Location: Israel
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Understanding Programmatic Display Advertising

Utilizing cutting-edge technologies like AI and machine learning, programmatic display advertising transforms the way in which digital ads get purchased and sold. The automated process of handling ad transactions by computer has increased efficiency and improved effectiveness by ensuring that ads are delivered to the right people at different times. This article discusses what programmatic display advertising is all about, its advantages, drawbacks, and future outlook, focusing mainly on programmatic technology and connected TV advertising platforms, among others. What Is Programmatic Display Advertising? To obtain a complete understanding of programmatic display advertising, it is important first to learn about digital media buying, which refers to the selection and acquisition of advertising space on digital platforms such as websites. There are three methods under this category: manual, direct, and programmatic. Manual Deals : In these deals, individual negotiations and bid
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Location: Israel
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OTT vs. CTV in Programmatic : Key Differences Explained

In the world of the continuous evolution of digital marketing, connected TV (CTV) and over-the-top (OTT) channels have turned into very effective avenues for contemporary audiences. To maximize their digital tactics, advertisers as well as publishers need to grasp what distinguishes OTT from CTV. This article takes a look at how different OTT and CTV advertising are, explores their roles in today’s advertising landscape, and illustrates how merging them can lead to an all-encompassing, multi-layered marketing plan. What is Programmatic Advertising? Programmatic advertising is the model for buying and selling digital advertising space automatically, using the minimum amount of time possible. In the past, advertising campaigns were run manually, leading to long discussions and agreements. However, due to programmatic technology, this process has been automated, as have data-based advertising placements and real-time bidding. Therefore, programmatic advertising enables advertisers
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Location: Israel
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Exploring App Monetization Trends : The Value of In-App Advertising

The choice that brands have to make when it comes to mobile is between mobile web ads and in-app ads. Since users spend more than 90% of their time on mobile using applications, there is much more opportunity for in-app advertising than any other mobile web-based advertisement. This offers a big chance for app publishers who want to monetize my apps properly. Nevertheless, even with the obvious benefits, some advertisers remain hesitant about going all out into in-app monetization . Can advertisers trust in-app ads? Advertising fraud has always been a looming specter over online ads. It is an unrelenting threat that affects both advertisers and the publishers they partner with. Although the desktop environment has generally managed to deal with fraud, this has resulted in improved confidence from advertisers; mobile environments are still grappling with such issues. For instance, in-app ads tend to concern advertisers more about fraud and click shortages than any other type of ad.
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Location: Israel
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Understanding Guaranteed, PMP, and Direct : A Guide to Programmatic Advertising Deals

Programmatic advertising has reshaped the manner in which organizations purchase and sell digital ad spaces. Through its automation, it allows marketers to buy ad spaces in bulk, in real time, and on several platforms, thereby saving both time and expenses. In America alone, programmatic advertising expenditures for 2021 stood at $79 billion, which is around half of every media budget allocated for running advertisements. No matter the case, the domain of programmatic advertising consists of intricate terminologies and operations, for instance, programmatic shopping and private marketplace transactions that can be baffling to seasoned promoters. If you are new to programmatic advertising or looking to improve your existing strategy, it is important to understand the different forms of programmatic deals so as to ensure that you achieve the intended advertising goals. In order to delve deeper into all the different types of programmatic advertising , such as programmatic direct, p
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Location: Israel
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