Exploring App Monetization Trends : The Value of In-App Advertising
The choice that brands have to make when it comes to mobile is between mobile web ads and in-app ads. Since users spend more than 90% of their time on mobile using applications, there is much more opportunity for in-app advertising than any other mobile web-based advertisement. This offers a big chance for app publishers who want to monetize my apps properly. Nevertheless, even with the obvious benefits, some advertisers remain hesitant about going all out into in-app monetization . Can advertisers trust in-app ads? Advertising fraud has always been a looming specter over online ads. It is an unrelenting threat that affects both advertisers and the publishers they partner with. Although the desktop environment has generally managed to deal with fraud, this has resulted in improved confidence from advertisers; mobile environments are still grappling with such issues. For instance, in-app ads tend to concern advertisers more about fraud and click shortages than any other type of ad. ...