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It now serves as the bedrock on which targeted advertising reaches and engages audiences at scale, given the growing prominence of programmatic connected TV and RTB programmatic buying. In this guide, we dig deep into what programmatic connected TV is all about, discuss RTB programmatic buying, and in the process provide some deeper insight into the broader landscape of programmatic technology in 2024. What is Programmatic Connected TV ? Programmatic connected TV refers to the automatic purchase and delivery of video advertisements across internet-based connected television platforms. Unlike traditional broadcast television, in which slots are bought and booked and hence inflexible because of the prior rigidity of scheduling, programmatic CTV utilizes data combined with algorithms to serve the ads in real-time in front of targeted audiences. Key Benefits of Programmatic CTV Precision Targeting : Programmatic technology allows for targeting demographics, interests, and viewing b

Among the continuous changes in the digital advertising landscape, whoever is advertising needs to know and comprehend some of the essential tools, like programmatic DSPs. What are programmatic DSPs , why are they important, and how do they compare with SSPs and DMPs? We will, of course, see the role that programmatic connected TV will take in that and refer to some best practices in the choice of a DSP. What is a Programmatic DSP ? A programmatic DSP is software that allows sellers to buy digital ad inventory on a wide range of publishers' sites and media properties using automation. Through RTB technology, programmatic DSPs allow control of various ad campaigns from a single interface, which enables precise targeting and effective utilization of budget. Key Features of Programmatic DSPs : Centralized Campaign Management : This allows an advertiser to manage campaigns across multiple channels from the same platform. Advanced Targeting : Enables targeting audiences by lo

Privacy remains as current as it was in the pre-digital era within the world of digital advertising. Contextual targeting is a very efficient strategy that is also friendly to privacy. All changes occur in understanding evolving privacy regulations, ensuring that content stays relevant as long as user trust continues. The article takes on a discussion of contextual targeting and its benefits, along with its application in ad exchange environments through programmatic advertising that actually enables privacy-friendly advertising. Understanding contextual targeting Contextual targeting presents ads according to the content of a webpage or application, not on user-specific data. This means that instead of matching ads with the user, it matches ads with the context; thus, the information in the ad is consistent with what the user is currently interested in or doing. For example, reading an article on places you should visit, it would show you advertisements with suitcases or hotel pa

The world of digital advertising is undergoing a favorable transformation for advertisers yet creating hurdles for publishers who want to monetize without compromising on the experience. The growing importance of integrations has also led to a rise in the concept of white label advertising . This allows publishers to place ads that enrich the reader’s journey rather than interrupt it—warranted improvement. White label ad servers and white label ad exchanges allow publishers to display more effective and less aggressive advertisements, which help combat the ad-blocking issue while generating revenue at the same time. With ad blockers becoming more popular, it is estimated that publishers will experience a drop of almost $54 billion in advertising revenue in the year 2024 due to activity by users who will refuse to see annoying ads. In any case, using white label advertising solutions that are designed with the target user in mind will allow publishers to strike a good balance between