Gamoshi

Video is the focal point of advertising today. But executing a video campaign is more than simply pressing a record and hoping it sticks. It's about strategy, context, and making the right video ad platform choice that gets the entire funnel. At Gamoshi, we understand that video campaigns are not just a fad—they're a critical link between your message and your viewers. Whether you're introducing mobile video advertising or creating scalable approaches to video ad monetization, we're cutting through the noise to provide you with the insights you need to reign supreme. The True Power of a Video Campaign If you're considering why video reigns supreme on all digital screens, just consider attention span. Research demonstrates that users retain 95% of a message when they see it via video and just 10% when they read it in text. An engaging video campaign can instantaneously create emotional connections, heighten your brand identity, and bring considerable conversi...

Consider owning your demand-side platform (DSP) —branded, customized, and optimized for your customers — without building it from scratch. That's the disruptive power of a white-label DSP. You get full control of an evolved advertising platform under your brand name, while the sophisticated technology runs in the background unobtrusively. Let's dissect why a white label DSP isn't just yet another ad tech buzzword but an intelligent investment that revolutionizes how you serve up advertising solutions. What Is a White Label DSP ? Technically speaking, a white label DSP is an out-of-the-box programmatic ad platform that one company designs and you simply rebrand as your own. It is built-in and ready to run to handle, deliver, and optimize ad campaigns — from display to video and mobile — using real-time bidding (RTB) technology. The benefit? You bypass the multi-million-dollar infrastructure expense and still enjoy a premium, enterprise-level advertising solution und...

Digital marketing is no longer the same. The days of one-size-fits-all advertising campaigns are over. If you’re still juggling multiple spreadsheets, disconnected ad accounts, and vague performance metrics, then it’s time to level up. Step into the campaign management platform —a single, centralized location that simplifies, optimizes, and scales your ad strategy on every channel, from search and social to programmatic and CTV advertising. Here in this guide, we will be examining how a smart campaign management platform saves you not just time but impacts ROI, audience engagement, and your ability to scale with precision. What Is a Campaign Management Platform ? Picture a campaign management platform that is your digital marketing command center. It's software to build, execute, monitor, and fine-tune ad campaigns across channels. It is not just a dashboard, however—your head, your horsepower, your wingman. From creative management to audience segmentation, budgeting, and ...

If you've ever asked yourself why certain brands have mastered the art of digital marketing and others get left behind, the reason is usually found within the construction and implementation of their programmatic campaign . When properly executed, programmatic campaigns don't simply deliver impressions—they deliver conversions, loyalty, and brand awareness. So, how do you make your campaign cut through the noise in the saturated ad tech environment? Let's dig into what it takes to scale an effective strategy from the ground up. This playbook isn't about buzzwords or trends—whether you can actually execute on it with real data and tested practices matters. It's designed for marketers who want to make their campaigns better using tools such as Gamoshi. What is a Programmatic Campaign ? A programmatic campaign is an automated method of buying digital ad inventory across platforms using data and algorithms to show ads to the right audience, at the right time, in...