Gamoshi

With rapid changes occurring in the digital advertising field, marketers are looking for ways to be more efficient, automated and accurate in targeting potential users to achieve the best possible results from their overall campaigns. A programmatic ad exchange is a way for advertisers and media buyers to purchase real-time digital advertising inventory using an automated bidding system. One of the techniques that marketers use to help increase their capacity to monitor and analyze their advertising results is through utilization of the programmatic ad exchange. This article discusses the operation of programmatic exchanges, the benefits of them, and the very important part they play in developing innovative strategies of advertising today. Understanding Programmatic Advertising The advertising industry has moved far beyond traditional methods where ad placements were manually negotiated and purchased. Programmatic advertising , which is the practice whereby automated systems all...