Gamoshi

As digital advertising develops, brands and agencies are always pressed to generate desired outcomes while controlling the strategy and the relationship with the client. Many companies are seeking advanced advertising capabilities but do not want to take on the high costs of creating proprietary technology. As a result, white-label solutions have provided companies with the ability to differentiate themselves strategically. Businesses can run complex advertising campaigns using the company's brand identity with an underlying performance-based approach facilitated by white-label display advertising, thus avoiding the challenge of building platform capability in-house. The following article discusses how white-label advertising technology enables scalable growth, what component(s) are most critical to agencies/marketing teams competing at higher levels, and why it is becoming a necessity for those that wish to compete at a more advanced level. The Shift Toward White Label Advert...