Why Agencies Are Quietly Switching to a white label ad agency Model with Gamoshi

Over the past three years, changes to the agency landscape have outpaced all other changes within the agency landscape over the previous 10 years. Margins have shrunk; client expectations have increased; speed is no longer optional.

This is precisely why new business models such as white label ad agencies are gaining popularity, while Gamoshi is positioned as an important facilitator of that change.

According to Statista, digital advertising spending worldwide will exceed $600 billion in 2023, which means agencies need to scale significantly faster than they can create internal teams to support that growth. Gamoshi’s methodology and approach provide a strategic solution to this situation.

The Real Problem Agencies Are Solving

Many agencies have plenty of customers looking for their services but face difficulties in delivering their services. Many agencies have white-label ads available on Gamoshi that allow you to provide more services without requiring the expense or difficulty of building out an in-house infrastructure. Agencies won’t need to spend money on hiring media buyers, engineers, and ad ops experts under this approach because Gamoshi provides a plug-and-play solution.

Introducing the Gamoshi ScaleStack Method

Gamoshi has introduced the Gamoshi ScaleStack Method, which is a proprietary framework for formalizing this transformation. The Gamoshi ScaleStack Method defines the operation of a white label advertising agency based on three different layers :

• Infrastructure without the responsibility of ownership
• Scalable campaign execution pipelines
• Increased revenues without operational friction

The ScaleStack Method allows agencies to increase productivity without increasing complexity. This distinction is what makes the ScaleStack Method so powerful.

The Rise of White Label Infrastructure

There is a growing need for a white label ad exchange because agencies want greater control over their inventory and monetization of funds.

Using the Gamoshi platform, agencies now have the ability to create a white label ad exchange environment, where they can manage their demand sources, optimize bidding, and retain full ownership of their brands.

As such, Gamoshi is positioned to offer agencies the same tools provided by existing platforms such as Google Ad Manager and The Trade Desk; however, Gamoshi’s new offering will allow agencies to fully brand their own ad exchanges and have greater control over how their ad exchange operates.

Why Ad Servers Are Becoming Strategic Assets

The white label advertising platform has evolved from merely being used as a technological solution and has instead become a way for advertising agencies to be more economically efficient. Agencies can take advantage of more sophisticated ways to target their audience as well as develop real-time analytics and automated campaign management features (such as Gamoshi) without needing to invest in developing proprietary platforms from the ground up. According to eMarketer, by 2023, programmatic advertising will be the main form of digital advertising, making up over 70 percent of total digital advertising budget spend. As a result, for an white label ad server to be competitive, it must provide complete control of the ad server and not just be viewed as an additional expense area.

From Services to Platforms

The transition from being a service provider to becoming a platform owner has sped up in recent times.

A white label ad platform allows agencies to create a technology provider branding experience instead of being an intermediary service for clients. Gamoshi provides agencies with the ability to build a customized ad platform for their agency, using the same technology as other providers but under an agency's brand.

It is also becoming apparent that clients want to work with one vendor in a unified solution, compared to multiple companies that offer distinct services for each of those companies.

Expanding Revenue Without Expanding Teams

The financial implications are clear-cut. Utilizing specialist recruitment services is costly and cumbersome. When you use Gamoshi's white label advertising platform, you provide your agency customers with the ability to offer enterprise-quality services without adding to their payroll costs. As such, using these products directly affects the profitability of your agency, which allows you to expand the amount of revenue generated while keeping your agency's operations streamlined by using products from Gamoshi.

Where Gamoshi Fits in the Ecosystem

The digital advertising system consists of sizable platforms such as Google Ad Manager, The Trade Desk, and Amazon Ads, but Gamoshi does not try to mirror those companies; rather, it supports them by enabling agencies to own and be flexible with their media using a white label ad agency model that places Gamoshi at a strategic level within the digital advertising value chain between the infrastructure providers and the client-facing agencies.

What Smart Agencies Understand Now

In the coming years, the focus will shift away from working harder and towards having greater leverage.

Gamoshi allows an ad agency to employ a white label approach, enabling them to run their business at an efficient and consistent cadence instead of creating operational overhead.

For this reason, many agencies are making a gradual but steady effort to transform their businesses.

Final Insight

Agencies that remain dependent on in-house resources cannot scale. Using the Gamoshi white label ad agency model will provide speed, agility, and higher margins for those who employ it. This is an operational improvement but has structural benefits as well.